Steph Curry brings his style from the hardwood to the fairways with the SC30 Range Unlimited Golf Collection by Under Armour
Three-time NBA Champ Stephen Curry and Under Armour have teamed up on a new golf capsule collection. The SC30 Range Unlimited Collection was announced in June and is now arriving in stores. I did a full piece on the collection for my Style Insider column for the PGA Tour, but I also wanted to share a few thoughts here.
Frankly, this is the best golf collection Under Armour has created. It is fun, modern, athletic, and edgy, but it still plays within the traditional apparel ‘rules’ of the game. I love the big, bold floral prints, the slim cuts, and the outerwear pieces that transition from the course to the street as easily as Steph runs the court. Even the golf-specific Curry 6 SL shoe with a knit upper and spikeless outsole is on point.
The 14-piece collection includes everything to create a head-to-toe ‘fits—polos, trousers, hoodies, wind jackets, hats, and shoes. There is even a sock made in collaboration with Stance featuring the showcase floral print in the collection. All the pieces can easily be mixed and matched for a variety of cohesive looks from top to bottom. Under Armour has also worked in its latest technology, such as Iso-Chill (a fabric that is cool to the touch), Storm (for wind and rain protection), and the Rotational Resistance outsole on the Curry 6 SL.
I know this collection won’t be for everyone. Maybe it is not your style. Maybe your NBA allegiances lie elsewhere. (Full disclosure; I live in the Bay Area and I’m a Warriors fan.) But you can’t deny that Steph’s collection is on-trend. You also can’t deny his love of the game and his passion to grow it. He recently announced that he is funding the Howard University Golf Team for six years and brought along Under Armour and Callaway to help with apparel and equipment.