Despite a long layoff, a couple of rusty tournaments and a creaky back, Jason Day has positioned himself as the odds-on favorite heading into the Masters after back-to-back wins at the Arnold Palmer Invitational and the WGC-Dell Match Play.
Day has certainly kicked his game into high gear, and Adidas Golf has him geared up for Augusta with new threads and fresh kicks.
The showcase piece of Day’s script is the new TOUR360 PRIME BOOST shoes. GolfThreads got an up close look at these kicks at the PGA Merchandise Show in January and they are straight fire. Adidas has been using this PrimeKnit technology on its running shoes, basketball shoes and soccer boots, and now the brand is bringing it to its golf line.
The TOUR360 BOOST is one of our favorite shoes of 2016 (read the review here) and the one-piece digitally-knit PrimeKnit upper takes it to the next level. It puts a very modern and techy twist on this high performance shoe, and the fact that it is lightweight, flexible and breathable, makes it a great option for the warm summer months. The Masters is the perfect launching pad for the PrimeKnit model and Jason Day will give it plenty of visibility throughout the tourney.
Look for the TOUR360 PrimeKnit BOOST to be available in limited quantities on June 1st. Stay tuned for updates.
From an apparel standpoint, Day will look for his first Green jacket and second straight major championship in Adidas’ new Ultimate Pant and Climachill Pique Geo Block Polo in stone, mineral blue, halo blue, and shock red.
This will make the guys over at Golf Digest happy as they are always clamoring for brands to script players in the same apparel from day to day as a way to create player and brand recognition throughout a tournament. GolfThreads, however, likes the exact opposite approach. Give us some variety! Show us the depth and breadth of your collection! Don’t sell us one shirt! Sell us four! Oh, well. We’ll agree to disagree, and that’s okay.
Day will pair the polo with Adidas’ new Ultimate Pant, which was another one of our favorites from the PGA Show. This pant has a very unique feel. The fabric is so lightweight and stretchy that it reminds us of the fabric on board shorts. The Ultimate Pant features a stretch waistband for mobility and comfort, silicone Adidas printed gripper to keep shirts tucked in, micro-mesh pocket bags for secure storage and airflow, moisture-wicking stretch fabrication for full range of motion, and a water resistant finish for easy care and durability.
The Ultimate Pant is available in four different design options. Expect Jason Day to wear the Tapered-Fit version with a sleek and modern look, and the Chino option with a denim-like texture.