I’m psyched about this post. Not only is G/FORE one of our favorite collections, but this post is written by Janice Ferguson. Few are as well connected in the golf apparel world as Janice. She has been involved in the industry for more than a decade, helping to start and shape the weekly “Apparel Wire” e-publication originally created by the Golf Press Association. There, she wrote the weekly editorial section devoted to golf fashion, and she has also contributed fashion feature articles for Golfweek magazine’s annual “Definitive Guide to the Golf Life.”
As you will see in this post, Janice always delivers fresh perspectives on the latest trends and collections. I’m sure GolfThreads readers will enjoy the subtle nuances and interesting angles she provides on golf fashion. Here’s hoping she will provide us with more of her takes in the future. For more from Janice, you can find her ‘fashion fluent, golf-inspired’ posts on Twitter @TheStyleLinks and Instagram @janiceferguson_thestylelinks. Enjoy!
G/FORE, the golf apparel and accessory company known for injecting some color into our golf games has a rather distinctive and simple color story for its fall collection…black and white.
“Every season we do a capsule of small color stories and then offer a range of color in our staple pieces. We chose Snow and Onyx. We love the contrast as it works well with our cool, clean and modern aesthetic,” said G/FORE founder/designer/creator, Mossimo Giannulli.
Simple Black & White Palette
If you think about it like we have since first previewing the line last January at the PGA Merchandise Show in Orlando, a main two-color palette makes a heckuva lot of sense. It’s easy to mix and match with existing pieces in our golf wardrobes, it’s clean looking, it merchandises beautifully and it has an uber classic look.
“Every person can and does wear black and white – or snow and onyx as we are calling the colors this season,” said Nicole Castrogiovanni, G/FORE president. “It makes sense because we created a collection that you can wear with all the other pieces and accessories G/FORE offers.”
By that, Ms. Castrogiovanni means all of the richly colored G/FORE gloves – the company’s first foray into golf fashion six years ago. There are more than 20 hues, including camouflage that go with any black and white outfit. As do the 12-plus colors of men’s tech pique polos that are in stock year round.
Bringing it down to ground level, the G/FORE stylish and comfortable shoe selection is also part of the mix as colors are carefully crafted to play back into the apparel pieces. There will be no exception when the new Chukka ‘off course’ shoe arrives early December. It’s a high-top version of the Disruptor sneaker-style shoe and will come in – you guessed it – black and white.
Favorites & Best Sellers from G/FORE
Some standout, best sellers this fall have been the 12 Gauge Merino 1/4 Zip Sweater for men in onyx with subtle white stripes on the collar and sleeves. It pairs easily with any of the Straight Leg Stretch Trousers. For women, the Long Sleeve Essential 1/4 Zip Mercerized Cotton Jersey Top worn with the Chevron Puff Vest and the Perfect Fit Stretch Trouser is a staple outfit for multiple seasons.