jesperPuma Golf’s new SportLux Collection is just starting to hit retail store shelves. I have to say, I’m psyched to check out this new line.

I have a lot of respect for Puma Golf and the way the brand has become a leader in the golf apparel industry. It challenged the status quo of a game that frankly needed to be challenged, and in the process, turned it upside down with a fresh and youthful vibe.

At a time when the biggest buzz phrase is ‘growing the game’, Rickie Fowler’s fashion choices have undoubtedly brought countless juniors into the game. Add Jonas Blixt and Graham DeLaet to the mix and Puma has a trio of up-and-coming stars who totally rock the gear.

Let’s face it, though. The bright colors and aggressive patterns have generally appealed to a younger demographic. The segment of the golfing population with more sophisticated sartorial tastes has been forced to look elsewhere.

willy_mac_pumaThe new SportLux Collection, though, promises to offer a more refined, classic look than what we’ve seen from Puma Golf over the last few years. The up-market feel and tailored fits in this collection take Puma Golf to a new level of sophistication, while maintaining the functional, high-performance qualities we’ve come to expect from the brand.

Don’t get me wrong. By no means would I classify the SportLux Collection as boring. Subtle patterns, details and creative accent colors are used throughout the line to provide a gentle pop that will turn heads, but not require your playing partners to wear polarized sunglasses.

A full range of polo shirts, sweaters, jackets, pants, shorts, belts, hats and even footwear are included in the collection. A few of my favorites are the sporty Lux Stripe Polo, the classic Lux Sweater with a cotton/cashmere blend, the preppy Lux Seersucker Tech Shorts and athletic-looking NeoLux Shoes.

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Look for the always-fashionable Jesper Parnevik and Will MacKenzie to be sporting the SportLux Collection throughout 2014 on the PGA Tour.

“I’m really excited to wear the SportLux collection throughout the season; it allows me to look and feel great while out on the course. The line is fun, fresh and super sophisticated while remaining characteristically true to the Puma brand with maximum comfort and performance.” — Will MacKenzie

The SportLux Collection is available through Puma’s website, TrendyGolf and TrendyGolf USA.

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