When Max Homa tees it up at Kapalua to kick off the 2025 PGA Tour season, he’ll do it in fresh threads, kicks, and sticks. From his gear to his bag, everything is brand new—and making waves in the golf world before the season even starts.
After weeks of buzz, the rumors are now fact: Homa is teaming up with Lululemon for apparel, Cobra for his clubs, and Puma for footwear (makes sense since Puma owns Cobra). The news dropped today across social media, with Homa and both brands unveiling his new setup, including Puma’s new IGNITE ELEVATE 2 Spikeless shoes—already spotted on the lush fairways of Maui.
Lululemon’s bold move into the golf world has been a major storyline over the past year, and Max is its newest headliner. The brand clearly wants a bigger slice of golf’s rapidly growing pie while boosting its appeal to male shoppers—not just for golf gear but for everything from workout wear to lifestyle staples.
This isn’t Lululemon’s first swing at snagging star power. Last year, they signed Min Woo Lee, the walking vibe check of the PGA Tour. Now, with Max on board, they’ve added another fan favorite—a player who’s mastered the art of modern media. Homa’s ability to connect with fans is second to none. Whether it’s roasting amateurs’ swings on Twitter, jumping on podcasts, or giving behind-the-scenes peeks at Tour life, Max knows how to keep his audience engaged. Oh, and let’s not forget his role in Netflix’s “Full Swing.”
With brands like Lululemon and Reebok (hello, Bryson) cutting checks for players who bring value beyond the fairways, it’s clear we’re entering a new era of golf sponsorships. The Sunday-afternoon TV window is still key, but in 2025, it’s also about clicks, views, and engagement. Golfers with personality—and a knack for content creation—are the new MVPs.
As for Max’s new look, it’s already sparking some buzz. While he’s slimmed down his wardrobe in recent years, he’s never been a slim-fit guy. Judging by the launch photos and videos, that trend isn’t changing. Homa rocked generously cut polos with longer, wider sleeves and paired them with Lululemon’s straighter-legged ABC Classic-Fit Pants. He seems to be the latest Tour player leaning into the #MoreFabric movement, which feels like a fresh contrast to the ultra-fitted looks dominating the past decade.
So here’s the question: How will this partnership shape not just Max’s style, but also Lululemon’s reputation in the golf world? One thing’s for sure—it’s a big swing for both, and I can’t wait to grab some popcorn and watch.