Greg Norman Collection’s Summer/Fall 2016 apparel range has arrived and it is loaded with unique designs, innovative fabrics, and rich color stories. You can also throw in a new website for good measure that is as slick and stylish as the brand’s apparel.
Any discussion about Greg Norman Collection begins with fabrics, as the brand has some of the best technical threads in the business. I’m not sure how they do it, but the fabric on the ML75 polos seems to get lighter and lighter with every collection. In fact, the brand says that these polos weigh in 30% lighter than the average golf shirt.
When you combine the lightweight fabric with natural UPF, the Play Dry Moisture management system, and just the right amount of stretch, you have one high-performance fabric for the course. And thanks to a super fine microfiber yarn, the ML75 polos have the comfort and soft hand feel to match their technical qualities.
The ML75 polos are available in a mix of classic stripes and contemporary prints. My favorite of which is the ML75 Sublimation Print Polo. While bold chest stripes are nothing new in the world of golf fashion, designers at Greg Norman Collection put an interesting twist on them by using a unique cross-stitch-like print to form the stripes on this polo.
The other unique aspect of this polo is the elegant incorporation of the label’s ‘shark’ logo into the stripes. Although we’ve seen many aggressive patterns from Greg Norman Collection over the years, the brand has always taken a clean and understated approach to branding, and this logo placement plays into the brand’s DNA.
Mélange (or feathered) fabrics have been trending in the game of golf for as long as this site has been in existence, and they are showing no signs of slowing down. A great example of this is Greg Norman Collection’s ML75 Stretch Heathered Polo, which offers a distinctive juxtaposition of styles. The soft tech fabric, heathered print, and tailored collar offer a modern aesthetic, while the thin four-button placket and classic cut provide a timeless vibe. Plus, the heathered print adds just enough texture to take this otherwise solid polo to another level.
For fall, the brand has brought the ML75 technology to the Microlux short. Like a fine German sports sedan, the Microlux offers the perfect blend of performance and luxury. Just like the ML75 polos, it is designed to take on the worst heat and humidity while leaving you dry and comfortable. If the mercury is topping out over 80 degrees, this is a short that you want to grab from the closet. The four-way stretch fabric is light and airy, and it possesses a quick dry characteristic that will remind you of your favorite pair of board shorts. Even the pockets are constructed from a thin and silky polyester material that wicks moisture away from the thighs.
As great as the performance of the Microlux short is, it is the well-tailored fit that I’m most excited about. Don’t get me wrong. This isn’t a slim fit short, but it does have a very modern silhouette that is sure to appeal to a wide range of players. It is also finished with upscale details like logo snaps and a fashionable ticket pocket, and it is available in eight colorways. A longer version of the short, the Microlux Pant, is also available for fall in five traditional colors.
Sadly, summer isn’t going to last forever, and Greg Norman Collection’s new Weatherknit range of outerwear has the ability to take you from those chilly early fall mornings to those blustery late fall days in style. The outer shells of the Weatherknit pieces are constructed from a flexible waterproof and wind resistant fabric, making them a no-brainer choice for the season’s unpredictable weather. Although the seams are not sealed, the Weatherknit vests, pullovers, and jackets do provide enough protection from light showers and gusty conditions.
As soon as you slip on a Weatherknit piece, you can tell that it is designed for comfort and playability. The inner liner is soft and silky smooth, while the drawstring waist helps to block out the wind. A well-engineered collar shields the neck from the elements and a fabric tab protects the chin from zipper scratches. Panels of fabric across the shoulders and the upper back are cut and sewn in a way to optimize range of motion during the swing.
From a style standpoint, the pieces in the Weatherknit collection possess classic looks with contemporary fits. The minimalistic designs receive hits of personality through contrast piping, zippers, and interior liners. A reflective logo on the back neck adds a sporty element while keeping the branding simple and subtle.
From bright tropical colors to rich fall tones, Greg Norman Collection features three fashionable color stories to take you through the three stages of fall. The bright aquas and chartreuse greens in the St. Barth range provide the final taste of tropical hues for the season and present an energetic option for those warm September rounds. As the calendar flips to October, the Monte Carlo Collection provides the perfect complement to the vibrant fall foliage with fiery reds set against a dark gray backdrop. For its final color story, the brand’s Loire Valley Collection takes us on a trip to the fall harvest in wine country. The rich blues, merlot reds, and a splash of yellow provide depth and sophistication for late fall rounds.
Greg Norman Collection’s Spring/Fall 2016 Collection is now in green grass shops and available through the brand’s new mobile-optimized website at GregNormanCollection.com.
Greg Norman Collection on the web: GregNormanCollection.com
Greg Norman Collection on Facebook: @gregnormancollection
Greg Norman Collection on Twitter: @gregnormancollection
Greg Norman Collection on Instagram: @gregnormancollection
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