The lines between golf apparel and streetwear continue to blur. The latest example of this is a collaboration between Adidas and Palace Skateboards that bridges the gap between the skatepark and the course.
For those unfamiliar with the London-based skate brand, Palace was founded in 2009 by Lev Tanju and his skate team, Palace Wayward Boys Choir. The name is an ironic tip of the cap to their houses, which we typically anything but palaces. After mainly being sold in local London skate shops, Palace’s popularity exploded when it landed in Supreme’s New York and Los Angeles stores. The luxury gear with a heavy 1990’s vibe is highly coveted by the biggest hypebeasts in the streetwear game. The brand’s iconic Penrose Triangle logo is intended to connote the infinite and constant flux and movement. In addition to creating apparel and skateboards, Palace is known for dropping some of the dopest skate videos on the planet.
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The Palace Skateboards x Adidas Golf collab combines Palace’s signature aesthetic and logo with Adidas’ performance heritage. The collection brings a street-ready range of tonal polo shirts with colorful detailing, two classic t-shirts, and some hard-wearing outerwear for winter golf season to the course. Accessories include a baseball cap, towel, socks and sleeve, all in black with white stripe detailing. Completing the collection are my favorites—two colorways of a chunky PALACE golf shoe with a spikeless outsole that easily transitions from the course to the street. The shoe features an external heel counter and BOOST foam, bringing back memories of the Palace x Adidas Pro Boost from 2015.
If you tuned in to the Farmers Insurance Open at Torrey Pines and the Genesis Invitational at Riviera, you likely saw Jon Rahm and Xander Schauffele wearing pieces for the collection. Based on some of the sideways looks and social media comments, it is clear that the Palace x Adidas collection isn’t for everyone. In fact, the wide-legged pants with cargo pockets and polos and jackets in neon colors will likely appeal to a very niche segment of the golf community.
That being said, the collection does provide a connection to the game for those who feel traditional golf apparel doesn’t speak to their style. If nothing else, appreciate the collection for what it is—an interesting look at how designers from other sports and other areas of the fashion world can reimagine what golf apparel is. If you want some insight into Palace’s selling power in the world of streetwear, most pieces in the collection have sold out on the brand’s website after just a couple of days. The brand is also said to have a net worth north of $13 million.
This isn’t Palace’s first collab with Adidas, either. Previously, the three-stripes brand teamed up with Palace on colorful collections with Juventus Football Club and a tennis-inspired collection for the 2018 grass-court tennis season.
The Palace x Adidas Collection is available so grab your board and roll over to Adidas.com.
Love Adidas gear but can’t get into any of this stuff at all.
Totally agree. Looks horrible in my opinion.
This stuff is just awful.