“I am excited to join a stylish team like Devereux. They offer an unbeatable blend of cutting-edge looks and high-quality apparel that functions great on the course and looks just as good off of it as well.”
– Danny Lee, PGA Tour Player
Devereux has inked PGA Tour player Danny Lee to an apparel deal that will see the 2015 Greenbrier Classic champion sporting the brand’s ‘proper threads’ in 2016.
This appears to be another one of those great player/brand fits. Lee has always had a keen sense of style, having previously worn fashion forward labels like Elord, Iliac, and most recently, Chervo. Lee gives Devereux its first brand ambassador with full status on the PGA Tour.
In selecting an apparel sponsor, Lee sought out a brand that matches his personal style and allows him to enhance his on-course look, while complementing his performance. Given that criteria, it’s easy to see why Lee was drawn to Devereux’s modern, simple and sophisticated style.
“Danny is a tremendous competitor and one of those rare players who truly has a great understanding of his personal style. He possesses a charisma both on and off the course that aligns perfectly with our brand and we are excited to have someone of his caliber representing Devereux. We look forward to a great year on and off the course for both Danny and Devereux.” — Will Brunner, Devereux Director of Operations
Look for Lee to debut his new Devereux threads this week at the Hyundai Tournament of Champions. He will tee it up at Kapalua in simple, yet sophisticated looks from the brand’s ‘72’ Collection for Spring/Summer 2016. Only one question remains: will Lee’s new Devereux apparel help him to find a girlfriend?