Well, we have a leader in the clubhouse for best Masters script, and it belongs to Morgan Hoffmann and his new apparel brand, Greyson. It is not often that a player and his apparel label make a Masters debut at the same time, but that is the case for Hoffmann and Greyson. It is also clear that they plan to kick the sartorial door down (in a respectful way, of course) at Augusta with some unique and chic looks.
I have to admit, I’ve been underwhelmed by many of the apparel scripts this year. The big apparel companies seem to be putting a bigger emphasis on brand recognition than style. Some players are wearing a different color of the same shirt every day. Others are wearing the same color over the four days. Not to mention, there is a decided lack of green in many of the scripts. In many cases, the results are boring and stale.
That’s not the case with Morgan Hoffmann. His wardrobe from new brand Greyson is fresh, unique and inspiring. Prints have been a strong trend in menswear, and I was expecting to see more of them at Augusta. Hoffmann, though, is one of the only players with printed trousers in his Masters line up, and they are bold, fun, stylish — and they are green!
Clearly, Hoffmann’s jungle print pants on Friday will get a ton of attention. Maybe my eyes are playing tricks on me, but this print seems to have a three-dimensional look to it. It really draws my eye in. I’m interested to see how it plays on TV.
That being said, the tonal camo print on Thursday and the polka dots on Saturday are my favorites. If you don’t have these two prints in your wardrobe, go grab some. Sunday’s kit obviously gets a bit lost compared with the other ensembles, but I like the palate cleanse and the fact that the grey and white paring would allow the focus to be on a Green Jacket at the end of the day.
If you are unfamiliar with Greyson, here’s a brief story of its very brief history.
Morgan Hoffmann, who earned a spot on GolfThreads’ 2014 Best-Dressed List, announced on social media earlier this week, that he started Greyson just a couple of weeks ago with former Ralph Lauren designer, Charlie Schaefer. Hoffmann had worn Ralph Lauren’s RLX line on Tour up until this year. Each of the pieces that you see here were custom made for Morgan for the Masters, so don’t expect to find them in your local pro shop anytime soon. Greyson is scheduled to release its first collection in spring 2016.
In the meantime, Greyson has my attention, and I can’t wait to see what they have in the works.