It’s a tough scene out there, kids. Traditionally, Augusta’s fairways have been the equivalent of golf fashion runaways as brands have unveiled their latest and greatest for the golf season. However, the style scene for the first day of this year’s Masters felt more like a stumble out of the dressing room. There was a healthy dose of ‘meh’ with a sprinkle of ‘WTF.’ Nonetheless, we cobbled together some #content on a day when there were more nickels and pennies than dimes. Here’s hoping for more inspiring looks on Day 2. Let’s go!
See also: The Swaggiest Masters-Inspired Swag
Fashion Dimes
Keith Mitchell (Sid Mashburn & FootJoy)
There’s no better player to kick off our Dimes than with a guy who always shows up and shows out. Keith Mitchell has been the best dressed over the first few months of 2023 and once again took top billing in the first round at Augusta. While floral prints were in full bloom, Keith took a more herbaceous approach in a pair of sage trousers with a tabbed waistband. Mitchell has created a unique style over the past few years but took it to another level with the very extended placket on his basic white polo.
Justin Thomas (Greyson Clothiers & FootJoy)
One of Greyson’s iconic prints (and there are many) is the Den of Thieves. The intricate print offers a bit of an optical illusion. A first look shows a simple paisley print, but a closer inspection uncovers a wolf hidden in the details. For the opening round, Greyson put a new spin on that design for JT with the limited edition Den of Magnolias Polo. The floral pattern offers a tribute to Augusta’s azaleas, and the green tipping completes the Masters-inspired polo.
Dustin Johnson (Extracurricular, FootJoy & Hublot)
In the words of Jay-Z, “I guess I got my swagger back, truth / New watch alert, Hublots.” DJ had plenty of swagger on display as he quickly slipped on this Hublot Big Bang Unico Golf Green Carbon timepiece that checks in at a cool $31k. That wasn’t even the most intriguing part of his fit, either. Lots of questions about Dustin’s polo. It is by Extracurricular, the latest sportswear brand founded by Chris Rosaasen. If that name sounds familiar, the former professional cyclist also launched Rosasen and another golf/lifestyle brand called TravisMathew. You may have heard of it.
DJ has also made the move to FootJoy and it looks like he spun up a custom pair of kicks on the MyJoys site with these white and green Premiere Series Packards.
Max Homa (FootJoy)
Speaking of sick FJs, the Brockton, MA brand drop its latest limited editions with the Pastel Pack. The Premiere Series Field creates a super clean backdrop for splashes of spring hues through chalky-pastel flooded outsoles and accents. Homa went all-in on the pastel theme by pairing the Primrose Pink colorway with Light Blue Tour Pants.
Mike Weir (Boss & Payntr)
I’ve been suffering from some fatigue around prints and patterns and favoring solids recently. This is probably why Mike Weir’s fit caught my eye. It is stylish in its simplicity and the pale pink hit all the right notes. The key to taking a basic look like this to another level is dialing in the tailoring and Weir absolutely nailed the details.
Alex Noren (Macade Golf & FootJoy)
Another up-and-coming brand that should be on your radar is Macade. Its apparel is built for the new modern and athletic era of golf. This crisp mint color and tonal print is a breath of fresh air for spring. If you don’t know, now you know.
Joaquin Niemann (Adidas Golf)
Jaco may be the LIV guy I miss the most on the PGA Tour. I’ve always liked how he takes a very modern approach to his style on the course and is able to mix in trendy streetwear-inspired pieces. The coral-colored polo with a splattered paint print has just the right amount of pop.
Harrison Crowe (FootJoy)
Best dressed amateur goes to Harrison Crowe. Vibes.
Tony Finau (Nike)
The clothes are a nickel. The kicks and lid are Dimes.
Fashion Crimes
Viktor Hovland
You won’t find a bigger JL stan over the last 20 years than me, but I can’t get behind this shirt. If the floral print isn’t crazy enough, adding the JL bridge logo across the back just makes it even busier. This is a floral that needs to be pruned. Unfortunately, we’ll likely see another colorway of this before the end of the week. We’ll save you a spot in the Crimes section, Viktor. Let’s bring back some of those vintage JL looks, like this.
Brooks Koepka
Smh. You’d at least think the shoes and shirt would match or complement each other.
Jason Kokrak
Christmas gone bad…in April.
Patrick Cantlay
Zzzzz. Since becoming an apparel free agent, Cantlay has adopted ‘boring and shapeless’ as his signature style. He’s crying out for an apparel sponsor and a stylist. Patrick, call me.
So glad you are doing this. Been waiting all year for Crimes and dime!
Thanks! Me too. Just hoping for more Dimes than Crimes the rest of the week.
Koepka’s shirt pattern read as sweat stains on TV. Not a good look especially with the clashing shoes.
Totally agree. The sweat stained pattern is never a good one.
I love Hovland’s shirt. He’s making all those grey-navy-white-blue-business casual -dudes look dull.