Nike Slithers Into The Masters with ‘Snake Pack’ Footwear

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Snake Pack Footwear

Update from Nike: Due to unforeseen circumstances, the Snake Pack footwear styles will no longer be available for sale. Nike athletes will still wear the Snake Pack at The Masters next week.

Look for Nike athletes to lace up various footwear models from Nike’s Snake Pack at Augusta, including Rory McIlroy in the Air Zoom Victory Tour, Jason Day and Tony Finau in the Air Max 1G, Tommy Fleetwood in the Roshe G Tour, and Brooks Koepka in the Tour Premiere.

“It is often said that this tournament doesn’t begin until the back nine on Sunday, and the Snake Pack is designed to flip the narrative of athletes being ‘snake-bit’ down the stretch,” Nike explains in its press release. “Instead, Nike is giving its athletes the confidence to grab the snake by the head and take the tournament into their own hands. A snake print is featured on the upper of every shoe within the pack.”

“The iconic Praying hands are also seen on the upper and insole of each silhouette, symbolizing the prayer athletes may need to get through one of the toughest 3-hole stretches in golf. ”

I love the beauty and brilliance of Nike’s Snake Print Pack. It is steeped in symbolism: The Masters is the unofficial kick-off to spring and springtime brings about the ideas of rebirth, rejuvenation, and renewal. Snakes represent fertility or a creative life force. As snakes shed their skin, they are symbols of rebirth, transformation, and immortality.

Nike is using its golf footwear as a vehicle to tell a story. The Snake Pack uses a motif that suggests confidence and sends the message to the golf world that we need to rejuvenate the game in order to make the sport more relevant and appealing to a younger audience. They’ve done their part by bringing the sneaker and street culture to golf. Nike is not only relevant but transformative. Sit back and enjoy what is still to come…

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