Greyson Clothiers Signs Luke Donald
After spending years wearing Ralph Lauren, Luke Donald is trading his RLX threads for Greyson’s wolf logo. The move reunites the former World No. 1 with Greyson founder Charlie Schaefer. Prior to founding Greyson, Schaefer outfitted the likes of Donald, Billy Horschel, and Matteo Manassero while serving as the Senior Vice President at Ralph Lauren.
To date, Donald’s apparel change is the most significant heading into the 2018 calendar year. He has consistently been one of the best dressed players during his career. He topped our best dressed list in 2012 and earned top 10 honors in 2013, 2014, and 2016. Luke also becomes the latest Ralph Lauren defector to land at Greyson. Morgan Hoffmann started the brand with Schaefer in 2015 and Kelly Kraft left Ralph Lauren for Greyson in November.
What Does This Move Mean for Donald?
More sweet looks. As opposed to Billy Horschel’s bold patterns, Luke always favored modern takes on classic designs during his time at Ralph Lauren. He stood out thanks to well-tailored fits and well-balanced colors.
Given his history, look for Donald to favor Greyson’s more timeless designs, instead of the daring camos and trendy micro prints we’ve seen from Hoffmann. Expect the polos like the Katonah, Saranac, and Erie to become his favorites and the Montauk to be his go-to trouser.
Then again, Donald was wearing Greyson’s fair isle Spiritchaser Hoodie and Gotham Joggers in photos on Greyson’s Instagram account. Rumors are also swirling that he will be lacing up Jordans on the course this season. Hmmm…maybe we should just expect the unexpected from Luke in 2018, which is even more intriguing.
Props to Donald for the classy way he handled the announcement of his move. It should really serve as a public relations model for other players who change sponsors. Luke dropped a heart-felt thank you to the Ralph Lauren team on Saturday via Twitter and then announced that he was joining Greyson on Monday night. The timing of both meant that neither was overshadowed by the other. Well played, Luke. We’re stoked to see you in those Greyson kits.
Hmmmm…..switch to Greyson and Jordans less than a month after his 40th birthday?! Both are hipper, more youthful apparel options. Golf-fashion mid-life crisis? I love it! Go Luke!! Don’t ever give up on looking younger and better.
I disagree with the midlife crisis angle; some great timeless pieces in their line!
I always marveled at how well Luke was dressed in RLX. He will do the same with Greyson. Greyson is a fantastic line and Luke will do well there. Would like him to play better so we see him more often.
Was Luke wearing a Greyson “puffa style” jacket on Sunday at the British Masters.