At this point, you probably think I only write about Ashworth on this site now. Trust me. That isn’t the case, but I have been on a bit of an Ashworth kick lately. Sorry, when I see interesting, outside the box (or in this case, outside the trunk) thinking, I feel compelled to write about it.
We all know Justin Rose wears Ashworth on the course. You may not know that Rose uses a personal stylist at Trunk Club to help with his off-course looks. Like chocolate and peanut butter, J-Ro has apparently brought these two great brands together to create one unique bundle of sartorial goodness.
Yes, Rose, Ashworth and Trunk Club have teamed up to create Trunk Club’s first ever golf trunk, with an exclusive combination of on and off the course outfits, along with a contest that includes tickets to the 2014 U.S. Open.
“I have been a loyal customer of Trunk Club and I’m very excited to have helped create a partnership between Ashworth, the brand I wear on and off the course, and Trunk Club”. — Justin Rose, PGA Tour Professional
Rose’s limited-edition golf trunk will be available mid-May and includes premium golf apparel offerings from Ashworth, as well as a selection of off the course Trunk Club clothing handpicked by his personal stylist.
For those of you who are totally confused right now about what this trunk thing is, here’s the low down on one of the hottest fashion startups out there.
Trunk Club is basically a personalized, web-based clothing service for us guys. Go to the Trunk Club website, tell the Trunk Club stylists your preferences and they send you a handpicked selection of designer clothes. By ‘designer clothes’ I’m not talking about what Ross and Marshalls calls ‘designer clothes’. Trunk Club sources brands like Ben Sherman, Billy Reid, John Varvatos, Barbour, Theory and AG. You know — the ones that are featured in GQ magazine every month.
Once you receive your trunk of clothes, you keep what you want and send the rest back with a pre-paid shipping label. Best of all, Trunk Club isn’t a monthly subscription and there aren’t any fees. Just request another trunk whenever your wife tells you it’s time to ditch those coffee stained t-shirts and torn jeans.
If this Trunk Club thing sounds like a brilliant idea, it’s because the CEO is Brian Spaly, who founded that not-so-small online retailer, Bonobos, in his spare time while at Stanford Business School. And now that I feel like a total underachiever, I’m going to wrap up this post and head over to Trunk Club to enter the contest.