ernie els ecco2014 is looking like it will be a big year for Danish footwear manufacturer ECCO. With its new Street EVO One shoe just hitting stores and some sweet-looking new styles and colors of its classic Tour Hybrid on the way, the brand announced yesterday that it has signed four-time major champion Ernie Els to a multiyear contract.

“Ernie’s style, iconic swing and incredibly gracious personality make him one of the game’s truly unique figures. He’s been a big fan and supporter of ECCO since the dawn of the hybrid golf shoe revolution, and will now be a very high-profile ambassador for years to come.” — Jesper Thuen, Global Sponsorship, PR & Event Manager, ECCO Golf.

Expect to see ‘The Big Easy’ sporting the new Street EVO One, BIOM Hybrid and Tour Hybrid models along with an ECCO logo on his hats throughout 2014.

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“ECCO has clearly struck on the winning formula. They make shoes that look great, are incredibly comfortable, can be worn almost anywhere and offer the kind of stability a guy like me really needs on the course.” — Ernie Els

In addition to Ernie Els, ECCO’s Tour ambassadors include Fred Couples, Graeme McDowell, Thomas Bjørn, Marcel Siem, Thongchai Jaidee, and Stuart Appleby.

See Also: First Look: 2014 Ecco Tour Hybrid & Street EVO One Shoes

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