In the words of Wiz Khalifa, “They say the game done changed.” When it comes to the game of golf, they are correct.
Golf has evolved and golf apparel has changed with it. Over the last few years, golf fashion has been highly influenced by street styles, fitness apparel and trends from extreme sports. The game has also become more athletic, more powerful and more explosive. In the past, PGA Tour players spent hours beating balls on the range. Now, they spend just as much time pumping iron in the gym. They need their apparel to seamlessly transition with them from the links to the fitness trailer, to the airport and beyond.
This is the idea behind Nike Golf’s new Club Collection. This new lifestyle collection captures the contemporary style and spirit of the game. It blurs the lines between course, street and gym, and it brings a bit of an anti-establishment edge with it.
To enhance the street vibe, the Club Collection borrows key pieces, like the N98 Track Jacket and the AW77 Full-Zip Men’s Hoodie, from Nike’s Sportswear Collection. In an effort to create a collection of pieces that can be easily be matched and interchanged, Nike Golf has selected a simple color palette of black, gray and white for the line. With a focus on performance and comfort, most of the pieces in the Club Collection, even the headwear, are fabricated with Nike’s Dri-Fit technology.
The Nike Golf Club Collection will be available March 23rd.Take a peek at a few shots from the Nike Golf Club Collection Lookbook below featuring PGA Tour and European Tour players Rory McIlroy, Thorbjorn Olesen, Oliver Fisher and Scott Pinckney.
“There’s nothing wrong with all the wonderful traditions around golf, but for so long, we let rules dictate what people should wear.” — Kelly Tweeden, VP/Category Creative Director of Golf
“The idea of putting on a costume to play golf is an old idea. You train in the gym, you go to the course, you practice, and then you come home and hang out. Why should you have to change five times?”– Kelly Tweeden, VP/Category Creative Director of Golf
“We wanted the logo to be a signal that we’re going to push the boundaries.” — Kelly Tweeden, VP/Category Creative Director of Golf
“Certain clubs will always have dress codes but no one can tell you which hat you can and cannot wear. The hat says something about you, your personal style. Having the flat bill, the aviator five panel, the bucket—those are important elements.” Kelly Tweeden, VP/Category Creative Director of Golf
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