This Week In Golf Fashion: The Memorial Milkshake

Memorial Milkshake: The Tradition. The Legend. A Milky Cup of Heaven.

The first printed usage of “milkshake” was in 1885, however, the term was used to describe an alcoholic whiskey drink. By the turn of the century, milkshakes were no longer alcoholic and were made with flavored syrups, such as chocolate, vanilla, and strawberry. In 1922, two separate events led to milkshakes taking their modern form; Steve Poplawski invented the electric blender, and in Chicago, a Walgreens Soda Jerk, Ivan “Pop” Coulson added vanilla ice cream to the very popular malted milk drink, inventing the first malted milkshake. By the 1950s, milkshakes were prevalent in diners, lunch counters, soda foundations, and burger joints across America. 

Before Jack Nicklaus was an icon of golf and a superstar on the PGA Tour he was a kid in Columbus Ohio whose dad owned a couple of pharmacies. Jack’s first job was working as a Soda Jerk for his father during the 1950s; making….you guessed it, milkshakes!

Via Justin Thomas from a previous year

A few years after Mr. Nicklaus opened the Muirfield Village Golf Club in 1974 he channeled his inner teenager and made a good old-fashioned all-American milkshake in the grill room. This would soon become the signature item at Muirfield. (The signature flavor? That would be the Buckeye–peanut butter, vanilla ice cream, chocolate syrup, and milk). Indulging in the frosty treat post-round is one of the most popular and talked about activities for the PGA Tour players who participate in Jack’s tournament every year.

So, in honor of The Golden Bear and the beautiful game of golf, grab yourself a milkshake, sit back, and enjoy the fashion recap from the Memorial Tournament.

Sam Bennett (johnnie-O & adidas Golf)

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Might as well start with the biggest golf fashion news of the week; johnnie-O and Sam Bennett made their partnership official. Sam kicked things off in the Taz Printed Polo.

When we met Sam, we quickly realized that he is a walking embodiment of what it means to be a johnnie-O guy.

John O’Donnell, Founder of johnnie-O

Kurt Kitayama (Chervo & Boxto Golf) Wyndham Clark (Municipal & FootJoy)

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Two of the best dressed men in golf. Period.

Keith Mitchell (Sid Mashburn & FootJoy)

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But Keith is still the best dressed!

Ben Griffin (Holderness & Bourne & FootJoy)

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I love making a belt the centerpiece of my outfit. Holderness & Bourne makes the best stretch woven belt on the market. The Fischer Belt took this classic navy and white kit and made it special. And it is made in America!

Justin Suh (Puma Golf)

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Speaking of the good old, USA; I am digging some of the more subtle Volition America prints from Puma Golf.

Thomas Detry (Hugo Boss & G/FORE)

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Thomas Detry’s style is the most underrated in the game. Dude always looks great. It doesn’t hurt that he has the ideal 6’2″ athletic physique. I always thought he would be a great ambassador for G/FORE, head-to-toe.

Si Woo Kim (PGA Tour Apparel & Nike)

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I love the gradient effect of these polos.

Robby Shelton (Holderness & Bourne & FootJoy) Christiaan Bezuidenhout (Fairway & Greene & FootJoy)

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Brown leather belts seem to be making a comeback on the fairway. These exotic skin belts are beautiful! When Christiaan Bezuidenhout gets away from his white belt he is one of the best dressed in the game.

Lanto Griffin (Galvin Green & FootJoy)

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It is good to have Lanto Griffin back healthy. I always look forward to his custom FootJoys and Galvin Green apparel.

Adam Scott (Uniqlo & FootJoy)

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Eureka! That’s it, Adam! Give us more seersucker and outfits like this.

Billy Horschel (Ralph Lauren Golf & FootJoy)

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Billy knows what’s up. Bold trousers require you to tone it down everywhere else.

Viktor Hovland (J.Lindeberg & Puma Golf)

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Viktor-y! If anyone looks like they would enjoy a Memorial milkshake, it is Hovland. The switch to Puma Golf shoes was a win in and of itself (now if we can do something about that PING hat). This JL Mat Jacquard Polo has a vintage seventies feel to it that is beyond groovy.


  1. As you are a New Englander, i am shocked–just shocked–that you didn’t note that the “milk shake” served at The Memorial is actually a Frappe. Big miss on your part!!!

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