This Week In Golf Fashion: The Memorial Milkshake Edition

Memorial Milkshake: The Tradition. The Legend A Milky Cup of Heaven.

The first printed usage of “milkshake” was in 1885, however, the term was used to describe an alcoholic whiskey drink. By the turn of the century, milkshakes were no longer alcoholic and were made with flavored syrups, such as chocolate, vanilla, and strawberry. In 1922, two separate events led to milkshakes taking their modern form; Steve Poplawski invented the electric blender, and in Chicago, a Walgreens Soda Jerk, Ivan “Pop” Coulson added vanilla ice cream to the very popular malted milk drink, inventing the first malted milkshake. By the 1950s, milkshakes were prevalent in diners, lunch counters, soda foundations, and burger joints across America. 

Before Jack Nicklaus was an icon of golf and a superstar on the PGA Tour he was a kid in Columbus Ohio whose dad owned a couple of pharmacies. Jack’s first job was working as a Soda Jerk for his father during the 1950’s; making….you guessed it, milkshakes!

A few years after Mr. Nicklaus opened the Muirfield Village Golf Club in 1974 he channeled his inner teenager and made a good old-fashioned all-American milkshake in the grill room. This would soon become the signature item at Muirfield. (The signature flavor? That would be the Buckeye–peanut butter, vanilla ice cream, chocolate syrup, and milk). Indulging in the frosty treat post-round is one of the most popular and talked about activities for the PGA Tour players who participate in Jack’s tournament every year.

So in honor of The Golden Bear and the beautiful game of golf, grab yourself a milkshake, sit back, and enjoy the fashion recap from the Memorial Tournament.

Billy Horschel (Ralph Lauren & FootJoy)

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First of all, congratulations to our guy, Billy Horschel. Great golfer. Even better person. And I think you know where he stands in the golf fashion hierarchy…

We are seeing lots of pink on the course this year. This classic striped polo from RLX really pops against the white trousers. The pink belt is the perfect accessory.

See also: Tour Talk: Billy Horschel Q&A

Kevin Streelman (johnnie-O & FootJoy)

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Keeping with pink…I love the print on this johnnie-O Lenox Polo. Wear this shirt with a pair of off-white or navy slacks for an unassuming look or liven things up with a brighter shade of blue bottoms.

Rory McIlroy (Nike Golf)

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Rory is consistently dialed-in and his fit is always properly tailored. Nike needs to restock the Pink Prime colorway of this Dri-Fit Vapor Tipped Polo.

Abraham Ancer (Black Quail & FootJoy)

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Add Abraham Ancer to the list of “dialed-in” and “properly tailored” golfers. As a side note, I am typing this while wearing the new Black Quail 5-Pocket Hybrid Performance Pant and they have the comfort of loungewear but make me look dialed-in and proper!

Jon Rahm (TravisMathew & Cuater)

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I am not sure what I like best about this TravisMathew polo; the subtle pops of color in the floral pattern or the name of the shirt, PATIO TIME!

Rickie Fowler (Puma Golf)

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Two similar outfits. Two different results. The top picture is from Friday. The bottom picture is from Saturday. Rickie has a shorter torso and average sized shoulders. Notice how Saturday’s full striped shirt elongates his upper body and makes his shoulders look wider? Use clothes to your advantage.

Ryan Moore (TRUE Linkswear)

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I am a sucker for a golfing skeleton! In fact I just signed up to be notified when the TRUE Linkswear Dead Golfer hat is back in stock. It is a killer lid.

Davis Riley (FootJoy)

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The retro feel of the FootJoy x Todd Snyder Tipped Pique Polo has a vibe that I am digging.

Danny Willett (Descente)

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From retro and vintage to sleek and modern. Descente Golf has become my personal “white whale”.

Curtis Luck (J.Lindeberg & FootJoy)

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I will continue to torture my friends in the U.S. with apparel that is not available in North America. To my knowledge J.Lindeberg’s Swirl Polo was only released in Europe. Curtis is a lucky-duck.


  1. I like Riley’s shirt but the white on blue version was even sharper. I’m surprised you skipped Hadwin’s Friday (hole in one) strip. Great deep color combo. Now that i’ve seen Billy Ho up close I can see why you rave about the fit of his clothes. Immaculate. And a really nice guy too! The only torture involved with that swirl polo is having to look at it. 🙂

  2. One more thing… Us common folks can’t get the milkshakes. Only those with clubhouse access get them. Definitely my biggest disappointment from attending what is otherwise a first-class event.

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