TRENDYGOLF LIVE is not your average golf shop
Our friends at TRENDYGOLF USA have opened their first pop-up store in the La Brea Fashion District of Los Angeles. TRENDYGOLF LIVE opened its doors in collaboration with the iconic American Rag Cie. The shop will remain open through July to outfit golfers in stylish threads during the heart of the golf season.
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In addition to collaborating with American Rag Cie on the shop, TRENDYGOLF has partnered with its premium brands to provide customers a unique in-store shopping experience featuring exclusive-release golf apparel and accessories, VIP styling, as well as click-and-collect shopping.
The ethos of TRENDYGOLF LIVE is the creation of a must-see destination residing at the intersection of golf and fashion. The inspiration comes from the curated one-off shopping experiences and unique fashion destinations created by retailers such as American Rag Cie, Dover Street Market, KITH, and Supreme. As today’s golf styles have shifted towards more streetwear than traditional attire from the past, the method in how these brands and products are presented to the public also needs a facelift. Insert TRENDYGOLF LIVE.
Some of golf fashion’s biggest names will be represented in the pop-up shop during the 5-month installation. The products offered in-store consist of limited release apparel from brands, including a Ralph Lauren ‘Bear’ Capsule scheduled to drop exclusively at TRENDYGOLF LIVE; limited-edition golf footwear featuring Nike Air Jordans and G/FORE footwear and more. In addition to each brand area, TRENDYGOLF LIVE features an Interactive Golf “KICKS LOUNGE” offering the largest in-store selection of limited edition and custom golf shoes. The “HEAT ROOM” spotlights merchandise from new and upcoming brands within golf and fashion.
To celebrate the opening, TRENDYGOLF LIVE is hosting a launch party with a food truck, drinks, and a DJ on Thursday, March 12. Over the 5-month activation, the shop will host other special events around golf and fashion’s significant events, including product launch parties, and designer and Tour player meet and greet experiences.