In the past, when writing This Week In Golf Fashion, I have focused on a particular PGA Tour event. I am not really sure why I took this approach, but things are about to change! I mean, the feature is not called This Week In PGA Tour Fashion. At GolfThreads we don’t like anything that is too limiting. We prefer a pool of golf fashion options and not a puddle. Going forward I will also be covering European events, Korn Ferry, etc. So let’s dive in and cover the looks from the Omega Dubai Desert Classic and Farmers Insurance Open.
adidas Golf CODECHAOS
Golf shoes stole the show at the 2020 PGA Merchandise Show. No brand created more buzz than adidas Golf with CODECHAOS. Jon Rahm wore the Black & Green version of the CODECHAOS Boa all four days at Torrey Pines. This colorway pairs best with monochromatic black and gray kits.
Xander Schauffele wore the laced version (pictured) on Thursday and switched to the all-white Boa for Friday. If I were to choose between the two options I’d go with the Boa. The Boa dial fits well with the silhouette of the shoe and plays into the aggressive nature of the design. Finally, a shout out to the adidas Golf sweater game at La Jolla! Rahm and Schauffele both looked great in their crewnecks.
Cuater by TravisMathew
It is quite clear that TravisMathew believes in the Cuater brand. Especially the shoe offerings. From what I have seen they have every reason to be stoked. Having Phil Mickelson wear The Legend in two tournaments in 2020 is a pretty strong endorsement (and a very interesting nugget for those of us who follow golf fashion). This is a premium Tour performance shoe styled in a timeless tradition.
Dylan Frittelli showed off Cuater’s spikeless offering, The Moneymaker. This shoe is an athletic, lightweight, waterproof design that is money, money, dollar, dollar bill, yo.
Joel Dahmen (TRUE Linkswear)
You have to understand something about me; I am hardcore when it comes to the PGA and apparel sponsorship. I treat this time of year as the PGA Hot Stove season. When I see a PGA Tour Pro wearing a new brand, I get oddly excited and want to immediately text both people I know who care about such trivial matters. Spotting Joel Dahmen in the TRUE TL-01 was righteous. Speaking of righteousness, the gang at TRUE is about as good a group of people as you could ever meet. If you haven’t worn their shoes you need to give them a try. They offer a 30-day guarantee, too. My guarantee is you won’t need their guarantee. You’ll keep what you purchase and wear them everywhere. Promise.
From a sartorial standpoint, it was a tough week for Nike Golf. I liked Tiger’s sweaters three of the four days. Friday was tough. I could see the swoosh on his polo through the cream-colored sweater and it made me irrationally agitated.
When Cameron Champ does his top button the tipped collar on his shirt makes it look like he is wearing a bolo tie. Not a good look, pardner.
However, Rory McIlroy had the biggest fashion blunder on Thursday. This kit looks like it is best suited for a McDonald’s employee.
On a positive note, I really liked the Dri-Fit Player Cardigan that Tommy Fleetwood wore in Dubai.
Matt Wallace (J.Lindeberg & FootJoy)
Matt Wallace earned a Threadie in 2019 and for good reason! The fit of his clothing and the classically-styled DryJoys Tour reminded me of a young Henrik Stenson. The colorway of this J.Lindeberg TX Jacquard Camo polo grabbed my attention immediately.
Cameron Smith (Original Penguin)
GolfThreads created a bit of a stir when we posted a picture of Cameron Smith on Instagram a few weeks back. The shirt he wore in the picture was grossly oversized. We also reported that Original Penguin was altering their fit to be more in line with the U.S. consumer. Don’t worry, we’ve been informed that the changes to the fit will be minimal (sleeves that are a touch wider and longer), but you may want to drop down a size if you like a slimmer fit. After his one-day fashion blunder, Cam has been back to looking great. In fact, I think the slightly altered fit makes him look like he’s been hitting the gym with Bryson.
Wait a minute; do I spy carbon on the bottom of that Pro/SL? Hmmm…
Jamie Lovemark (TrendyGolf)
Jamie Lovemark has partnered with online retailer TrendyGolf for his apparel this season. There was an internal debate by the GolfThreads team about how enviable of a task it would be to outfit a golfer with a variety of brands. The verdict? We’d give it a go. TrendyGolf got off to a killer start with the TravisMathew 12 O’clock Somewhere polo and the G/FORE Killer T’s Belt. Good luck, guys! Give us a shout if you need a hand.
Our friends at Galvin Green are best known for their outerwear, raingear specifically. However, their polo’s are incredibly underrated. The geometric designs are my favorites. Christiaan Bezuidenhout wore the Merrell and Chris Paisley rocked the Morty at the Omega Dubai Desert Classic. Great looks for both!
Great idea to do all tours. Not sure about the new Adidas kicks. Can’t beat a pair of classic footjoys.
I really loved Cam Smith’s black/white/blue combo. So well done. Tiger and Rory looked blah or just flat yuck. Nike seems to be very boring now.