Four emerging golf fashion brands to watch this fall


The entrepreneurial spirit in the golf industry is alive and well. Most start quite simply – we play golf and we see a void in the marketplace we think needs filled – so we set out to do so.

After many bumps in the road and chinks in the armor, some brands survive and others – well, let’s not go there because we want everyone to succeed.

Here are four newish players in the golf apparel, footwear and accessory arena we’re going to keep our eyes on this fall.


Tomo Golf Shoes

 

San Diego, Calif-based, and founded by Sunny Chou, a business school grad with hobbies in golf and graphics, the concept is to create a consumer-driven company that offers high quality, fashion-forward products made in a socially responsible way at a fair price.

First off the line is a spikeless, stretch knit golf shoe that is lightweight, breathable, durable, water resistant, made from sustainable materials with superior grip and a patented flex sole.

Our fave piece – There’s only one style Tomo golf shoe so far, ($89), but it comes in four colors – stone, forest, sand, and charcoal.

tomogolf.com


Beltology

Founded in 2014, co-founders and Parsons School of Design grads, Andrew Heffernan and Anna Lundberg, had a simple notion – belts should no longer be an afterthought accessory, but carry a more prominent place in everyday style and fashion.

High quality woven belts with refreshing accents of color and timeless patterns, is what the company hopes will push this accessory into the limelight.

We like the functionality, especially for golf. The belts are made with a flexible woven material that won’t stretch out over time and doesn’t need holes. You’ll never find yourself in between notches or sizes.

Our fave piece – The brightly colored Enigma ($95), that will become the ‘where did you get that belt?’ talk of the course. Sizes can be unisex but a women’s line is in the works.

beltology.com


Stix Lifestyle

Although officially launched in 2017, the idea of creating clothing that’s reflective of a younger, more relaxed and cool generation of golfers has been a dream of Aussie-born surfer and golfer, Mitch Glew, for quite some time.

Now operating out of Redondo Beach, Calif, with expansion plans to include kids clothing and golf/surf accessories, Stix currently offers a selection of hats like the Fin ($32) with traditional four-panel canvas and mesh trucker styling. Also graphic tees ($26) with sayings such as ‘Golf. Surf. Repeat. It’s a lifestyle,’ and a logo ball marker.

Our fave piece – Honestly, it’s the logo. The very cool graphic says exactly what it is – two sports with two sticks – golf and surfing – that form the X in Stix.

stixlifestyle.com


Amy Sport

Golf and sportswear for petite women. Amy Lipton, of petite stature herself, started Spitfire Petite, Inc., and Amy Sports collections in 2016 because she could never find clothes that fit properly, so she decided to make them herself.

The goal is to make fashionable athletic apparel – golf, yoga, gym, tennis and running – that has modern performance fabrics, high-quality construction and attention to detail for a perfectly proportioned petite fit.

Our fave piece – The Course-to-Cocktails black dress ($178), is a popular piece with its clean lines, flattering side slits, gold front zip and two side scorecard pockets made in a lightweight fabric that breathes, dries quick and is UV resistant.

amysport.com


Look for GolfThreads to further explore these and other new brands as they sprout and hopefully flourish.

Written by Janice Ferguson, Style Editor

Janice Ferguson has been involved in the golf industry for more than a decade. She helped start and shape the weekly Apparel Wire e-publication originally created by the Golf Press Association that ran for eight years, and wrote the weekly editorial section devoted to golf fashion. She also contributed fashion feature articles for Golfweek magazine’s annual “Definitive Guide to the Golf Life,” and has written special reports covering the merchandise efforts at several U.S. Opens. You can find her ‘fashion fluent/golf-inspired’ posts on Twitter @TheStyleLinks and Instagram @janiceferguson_thestylelinks.

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