As golf fashion continues to step into a new era, Bold Golf is the latest brand flipping the script on the game’s traditional looks. Outdated fits? You won’t find those in Bold’s catalog. Instead, say hello to fresh gear that merges the sport’s elegance with the edge of streetwear and the creativity of urban art.
Breaking Tradition, Boldly
Jack and Robbie Pierse, alongside their equally creative co-founders Jonathan O’Driscoll and Dervla Malone, grew up steeped in golf’s storied traditions, but their passion for streetwear and urban art changed their perspective. In starting Bold Golf, they are creating apparel, accessories, and bags that speak to the modern golfer: street-smart, edgy, and effortlessly cool.
“Growing up playing golf together, we’ve always shared a passion for the game. However, when it came to fashion in the sport we’ve found it lacking”, explains Robbie. “Major brands focus on performance wear, clothing that follows the traditional etiquette of the sport despite golf’s changing trends and demographics. Bold was born from our desire to design clothing we actually want to wear”.
Mission accomplished, Robbie.
A Major Player Joins the Roster
If you thought Bold Golf was just another flashy startup, think again. 2019 Open Champion Shane Lowry has signed on as a founding investor, bringing serious golf cred to the streetwear-inspired brand. With $1 million in funding and big-name backers like Lowry, Jim Pallotta of Raptor Group, and Dan Robertson of Golf Digest, Bold is already turning heads.
Lowry himself summed it up perfectly: “While it won’t be for everyone, for those who connect with it, this is going to be a truly special brand. Bold’s designs will speak to an entirely new generation of players.”
Surfing Golf’s Cultural Wave
Golf is having a renaissance moment. Thanks to a younger, more diverse audience, the sport is thriving with double-digit growth in rounds played and skyrocketing PGA Tour viewership. Celebs like Snoop Dogg, Drake, and Pharrell are hitting the links, making golf cooler than it’s ever been.
Jonathan O’Driscoll, one of Bold’s founders, captures it best: “Like football and basketball, golf is beginning to take on more cultural significance.”
And Bold Golf is right at the center of this cultural shift, turning fairways into runways.
Designed in Dublin, Built for Individuality
Bold Golf’s OG Collection doesn’t just challenge the status quo—it obliterates it. The line is proudly designed in Dublin, showcasing premium craftsmanship with a rebellious spirit. A few of the highlights are:
- Premium Italian Leather Sunday Bags: The perfect fusion of artistry and functionality, these bags are pure eye candy.
- Old-School Rugby Jerseys and Collared Jackets: Equal parts course-ready and street-smart, these pieces blur the lines between performance and everyday wear.
- Artist Original Sunday Bag: Collaborating with Penfold—the artist who’s worked with Nike and Disney—Bold has created a one-of-a-kind collector’s piece that transforms a golf essential into art.
Bold Golf’s OG Collection is now available. Head over to www.bold-golf.com to explore the collection, and stay tuned more announcements of collabs in the coming weeks.