In a groundbreaking collaboration, ECCO GOLF has teamed up with golf YouTuber Rick Shiels to create the exclusive Rick Shiels’ Edition BIOM C4. With only 500 pairs in existence, this limited release brings ECCO’s cutting-edge design and unparalleled comfort together with Rick Shiels’ distinctive personality and flair into every aspect of this special edition BIOM C4.
This drop also signals a shift in the golf fashion collaboration space. While ECCO has partnered with Tour players, such as Erik van Rooyen and Lydia Ko on personal limited-edition kicks, this is the first time it has developed a shoe in conjunction with a social media influencer.
The sneaker-style hybrid features a striking color palette inspired by Shiels’ iconic branding. Emblazoned with Shiels’ logo on both the heel and tongue, the white shoe with bold red and black accents stands out from the crowd.
The ‘Rick Shiels’ Edition BIOM C4 remains faithful to ECCO GOLF’s renowned comfort and performance. Constructed with ECCO’s signature technologies, including the revolutionary GORE-TEX SURROUND for unparalleled breathability and waterproofing, these shoes epitomize the pinnacle of functionality fused with style.
Shiels himself attests to the style and quality of the BIOM C4, hailing it as his personal favorite from ECCO’s collection. Having collaborated closely with ECCO’s designers, Shiels’ enthusiasm for this project is evident. “The design truly reflects my individual style and passions,” he said, “and I couldn’t have asked for a better model to showcase those aspects of my personality.”
Beyond its aesthetics, the ‘Rick Shiels’ Edition BIOM C4 boasts ECCO’s state-of-the-art performance features, including the innovative ECCO MTN GRIP outsole and BIOM® NATURAL MOTION® Technology. Crafted from ECCO Performance Leather and a new, ultra-flexible mesh sock, these shoes redefine comfort and performance on the golf course.
The ‘Rick Shiels’ Special edition ECCO BIOM® C4 is available starting April 26 exclusively on www.ECCO.com. With sizes ranging from 39 to 48, each pair is priced at $250.