The PGA Tour Hawaiian swing officially kicks off the Golf Fashion Hot Stove season, and GolfThreads is here to help you keep track of all the apparel sponsor movement on Tour.
Matt Fitzpatrick (Greyson Clothiers & Skechers)
Matt Fitzpatrick joins an ever-growing pack of golfers wearing Greyson Clothiers this season. However, I guarantee you he is the only card-carrying member of the “wolfpack” wearing Skechers. I am struggling with this apparel/footwear pairing. Maybe he seizes the opportunity to lace up the new line of Greyson footwear. That would be a step in the right direction.
Tom Kim (Nike Golf)
Tom Kim showed up in Kapalua wearing head-to-toe Nike Golf. He looked terrific! And unlike his idol, Tiger Woods, he joins Scottie Scheffler wearing the Big Cat’s signature shoe. I wonder how long the Audemars Piguet logo remains on his right sleeve, though?
J.J. Spaun (Puma Golf)
No-Rickie, no-problem. J.J. Spaun filled in admirably, and in my opinion, the untucked look was much ado about nothing. It is a fun tradition and fits with the laid-back island culture. When reporters asked Spaun about the “outrage” over his Puma shirt, he seemed unbothered.
“Outrage? I mean, it’s Hawaii. We’re in Maui. It’s sunny. I mean, you got to hang loose, right?” Spaun responded. “So, whatever.”
Viktor Hovland (J.Lindeberg & Nike)
While J.J.’s untuck was purposeful, Viktor’s was not. Hovland always seems to struggle keeping his shirt tucked in. Tucked or untucked, the J.Lindeberg Tyson Golf Polo looked great on Aloha Friday. It is part of the JL LE Cruise Capsule, which is inspired by tropical oceans and summer seas. The jacquard striped baseball collar, in particular, is a home run.
Patrick Cantlay (apparel free agent & FootJoy)
No más Hugo Boss. Patrick Cantlay is an apparel free agent. We asked our Instagram followers what brand they thought he’d wear in 2023, and the answers were all over the place. My money is on Peter Millar.
Will Zalatoris (FootJoy)
My second favorite tradition from the season-opening swing is the first limited-edition drop from FootJoy. The Tiki Collection didn’t disappoint. It is inspired by the warm temperatures and island breeze of Hawaii, and exactly what I need this time of year….
Justin Thomas (Greyson Clothiers & FootJoy)
Super strong sartorial start to the season for Justin Thomas. Fresh off his top spot in the 2022 Threadies, JT is the odds-on favorite to go back-to-back à la the Georgia Bulldogs (oops, sorry JT, forgot you “Roll Tide”).
Color Me Blah Fashion Faux Pas
Unfortunately, Mackenzie Hughes and Adams Scott receive my “color-me-blah-fashion-faux-pas.” Purple continues to be hot this season, and these kits could’ve been killer had they heeded the advice of Brian Gay, “Nothing pops against khaki pants.” If the GolfThreads crew were advising these cats, we would’ve suggested navy trousers. When in doubt, reach out. We are happy to help.