This Week In Golf Fashion: The Memorial Milkshake

Memorial Milkshake: The Tradition. The Legend A Milky Cup of Heaven.

The first printed usage of “milkshake” was in 1885, however, the term was used to describe an alcoholic whiskey drink. By the turn of the century, milkshakes were no longer alcoholic and were made with flavored syrups, such as chocolate, vanilla, and strawberry. In 1922, two separate events led to milkshakes taking their modern form; Steve Poplawski invented the electric blender, and in Chicago, a Walgreens Soda Jerk, Ivan “Pop” Coulson added vanilla ice cream to the very popular malted milk drink, inventing the first malted milkshake. By the 1950s, milkshakes were prevalent in diners, lunch counters, soda foundations, and burger joints across America. 

Before Jack Nicklaus was an icon of golf and a superstar on the PGA Tour he was a kid in Columbus Ohio whose dad owned a couple of pharmacies. Jack’s first job was working as a Soda Jerk for his father during the 1950’s; making….you guessed it, milkshakes!

A few years after Mr. Nicklaus opened the Muirfield Village Golf Club in 1974 he channeled his inner teenager and made a good old-fashioned all-American milkshake in the grill room. This would soon become the signature item at Muirfield. (The signature flavor? That would be the Buckeye–peanut butter, vanilla ice cream, chocolate syrup, and milk). Indulging in the frosty treat post-round is one of the most popular and talked about activities for the PGA Tour players who participate in Jack’s tournament every year.

So in honor of The Golden Bear and the beautiful game of golf, grab yourself a milkshake, sit back, and enjoy the fashion recap from the Memorial Tournament.

Joel Dahmen (TravisMathew & TRUE Linskwear)

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I just returned last week from a wonderful trip to Arizona for some golf. As a middle-aged bald man from New England, I decided it would be wise to join Team Bucket Hat Brigade (a portion of every hat from the Imperial End Cancer Collection goes directly to the MD Anderson Cancer Charities to #EndCancer). No point in just protecting my dome: I also lathered on the sunscreen and tested out a pair of Oakley PRIZM lenses. I’m sold. Never been one to wear sunglasses on the course but these were impressive; lightweight, didn’t move around my face when I swung, and they made the green more vibrant. Most importantly, they protect my eyes from harmful UV rays.

If you are still looking for a gift for dad, you can pick up this TravisMathew Tranquil Bay polo and a pair of Beck shorts for $150 as a part of TM’s Father’s Day Package. Or a pair of TRUE Linkswear Lux Pro. Honestly, anything that Joel Dahmen is wearing in this picture would make a great gift for pop!

Patrick Reed

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It was just eight weeks ago that Castore Sportswear welcomed Patrick Reed to the team. This weekend he was back to wearing G/FORE. That was quick! Wonder what the story is here! Methinks Reed will be an apparel free agent for quite a while. Regardless, I am a fan of the G/FORE Skull & T’s Embroidered Polo he wore Saturday.

Christiaan Bezuidenhout (Fairway & Greene)

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Christiaan Bezuidenhout looks great when he stays away from the white belt. This exotic skin strap pairs much better with his Fairway & Greene Owens Stripe Polo, dontcha think?

Xander Schauffele (Adidas Golf)

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The adidas Primeknit Polo and the Warp Knit Cargo Pants are bold and beautiful. This kit brings an element of streetwear to the course. If you are one of those old curmudgeons who is hoping this trend is going to go away, I’ve got news for you, it isn’t ‘getting off your lawn’ anytime soon.

Max Homa (FootJoy)

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The gingham print on the collar and placket of Max Homa’s FootJoy Lisle shirt is a simple and classy detail that can elevate a look without being too boorish.

Justin Thomas (Greyson Clothiers & FootJoy)

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There has always been a spirituality and connection with nature in Greyson’s designs and pieces in the latest collection are no exception. Take JT’s Lake Curiosities Polo, for example. The intricate, all-over pattern tells a story of wolves existing in harmony with their environment. Even the deep blue Charlevoix color tells a tale. From Greyson, “Discovered by French explorers centuries ago, Charlevoix has been labeled the quaintest Northern Michigan beach town for generations. The town is as rich as it is fun and carefree. A symbol of elegance, Charlevoix blue is inspired by the deep blue waters of Lake Michigan that the town overlooks.”

1 comment

  1. Mike, have you seen Rory is matching his hat to his shirt no matter the color? Sometimes it looks good but other times it doesn’t work. Thoughts?

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