Eastside Golf continues to rewrite the script for golf fashion. From reimagining what a golf brand can be to dropping some of the most culture-shifting collabs in the sport, Eastside is back with another major release: its second footwear collection with Nike. And this one soars to new heights.
The aptly named “Take Flight” collection is more than a shoe drop—it’s a statement. Anchored by two new Eastside Golf x Nike models, the spikeless Air Max Plus G and the spiked Nike Victory Tour 4, this release blends Eastside’s streetwear edge with Nike’s performance DNA. Both pairs nod to the sky, pulling in tones and textures that symbolize rising above limits—on the course, in culture, and in life.
And Eastside isn’t just handing you product in a box. The brand is staging another cultural takeover, bringing the full “Take Flight” collection to life at a NYC pop-up in SoHo (Sept. 25–28), presented by Shopify. Think immersive retail meets clubhouse lounge—shoppers will get to experience Eastside’s vision firsthand, try on the latest drops, and preview what’s next. If last year’s pop-up was any indication, this one’s going to be a scene.
Air Max Plus G
Eastside’s street-golf crossover continues with a cult-classic silhouette. The Air Max Plus G arrives in a fresh sky-blue colorway, anchored by integrated spikeless traction that’s just as comfortable walking city blocks as it is on the back nine. Look closer and you’ll spot signature Eastside touches: the cage graphic subtly spelling out “Eastside” and “Golf,” plus meticulous detailing that transforms an icon into a course-ready flex.
Victory Tour 4
If the Air Max Plus G is the streetwear play, the Victory Tour 4 is pure on-course power. This is Eastside Golf’s second performance shoe, and it’s designed with precision. The finish shimmers like sunlight breaking through clouds, while the chrome swoosh and sole accents catch light with every step. Built on Nike’s carbon plate tech, the spiked sole offers stability and performance without sacrificing style. It’s as functional as it is stylish.
Why It Matters
This isn’t just about sneakers—it’s about Eastside Golf carving out a new lane for the sport. A lane where golf is connected to culture, sneakers are part of the conversation, and the game feels bigger, fresher, and more inclusive. From its first Air Jordan collab in 2021 to this second collection with Nike Golf, Eastside has been consistent: they don’t just release product, they release moments.
Earl Cooper, Eastside Golf co-founder, summed it up best: “Take Flight represents an evolution in the game—inspiring everyone, golfers and non-golfers alike, to reach for new heights in whatever they are pursuing.”
And that why this collection feels like a launchpad.
The Drop
Early access: Sept. 25 at EastsideGolf.com Wider release: Oct. 2 on Nike.com, Golf Galaxy, DICK’s Sporting Goods, and select Pebble Beach shops NYC Pop-Up: Sept. 25–28, 131 Greene St., SoHo, 10 AM–6 PM daily
The bottom line is Eastside Golf and Nike are proving once again that the future of golf looks nothing like the past—and everyone’s invited to take flight.