Long days and warm nights. We’ve waited nine (and cold) months for summer and now it is just around the corner. To celebrate the rising mercury, J.Lindeberg has launched a new fashion-forward High Summer Golf Campaign. As you can see from the images, the campaign pulls inspiration from New York’s downtown streets and features some of our favorite polos from the brand’s SS’18 Golf Collection (the solid Big Bridge, the two-tone Tane, and the bold and sporty Roky).
While most golf fashion campaigns are shot on lush, green fairways, J.Lindeberg chose to showcase this capsule in an area under the Williamsburg Bridge. Taking the setting off the course not only captures the versatility of the collection, it highlights the brand’s mission of bridging golf, sport, and fashion.
See Also: J.Lindeberg Art Polo Collection
This summer campaign also aligns with J.Lindeberg’s new direction. With Creative Director Jens Werner, JL is once again challenging the golf establishment with an innovative collection that goes beyond sports. The cutting-edge, slim silhouettes create a new level of elevated sportswear and identify the brand’s creative direction for the future.