When Rickie Fowler tees it up Sunday at The Honda Classic, he will be sporting the new Tour Fade Cap from Cobra Puma Golf. After bringing high-tops and joggers to the fairways, this is the latest example of how Fowler is pushing the boundaries of golf fashion in 2016 with progressive statements.
The Tour Fade Cap is a fresh look for Rickie on several levels. Most noticeably, is the color gradient that fades from the back to the front of the hat. These dip-dyed or ombre patterns have been a trendy look on the fairways over the last year, but Fowler is the first player to bring the look to headwear.
The structure of the hat is a bit different from what we have seen from Rickie in the past, too. His signature flat-bill has given way to a perfectly curved bill, which makes this lid wearable for just about anyone. The Tour Fade also has a slightly lower crown with a sharp eyelet on the front panel – a style that has gained traction recently in extreme sports.
For most of his career, Fowler has rocked a Puma-branded lid, but the Tour Fade features a Cobra logo on the front panel, which is done in a cool, new matte finish HD silicon print. This Cobra branding is clearly an effort by the folks at Cobra Puma Golf to more closely associate Rickie with his Cobra clubs.
“Rickie is extremely excited about the new King lineup of drivers and irons, so we wanted to make sure that he’s getting some Cobra exposure on the weekends,” said Grant Knudson, Head of Footwear & Accessories at Cobra Puma Golf. “He is such a fashion icon that his clothes and shoes speak for themselves. We want to make sure that everyone knows what clubs he’s playing, as well.”
As fashion forward as the Tour Fade is, it is intended to be a performance piece, first and foremost. The fitted style and stretchy construction is a departure from many of the snapbacks Fowler has worn. This will provide additional comfort and a custom fit for a variety of head sizes, while the performance fabric is designed to beat the heat.
Look for the Cobra Tour Fade Cap to hit retail shelves on March 15th in orange, blue and black colorways for $28.