These days, it’s not unusual to see a golf apparel brand—or even an OEM—drop a limited-edition capsule. But a golf retailer stepping into the lifestyle lane? Now, that hits different.
This is exactly what Worldwide Golf just pulled off with The Roger Dunn Collection, a limited-edition drop celebrating six decades of Roger Dunn Golf Shops being at the center of Southern California’s golf culture. The line blends nostalgia with modern swagger, delivering a SoCal vibe that’s confident, easygoing, and unmistakably stylish.
A Quick History Lesson
To really get the nuances of this collection, you need to know the man behind the name. Back in 1965, former PGA Tour pro Roger Dunn asked a simple question: What if golfers could get the gear they craved without the sky-high markup? His answer was to buy late-season inventory at a discount and pass the savings along to customers. It was an idea that felt as risky as firing at the flag at Augusta’s 12th green on Masters’ Sunday.
Undeterred, Dunn opened his first shop at a North Hollywood driving range, and the gamble paid off—big time. Within a decade, Dunn’s stores were buzzing. By the time the Santa Ana flagship opened in 1978, shopping at a Roger Dunn store wasn’t just about picking up clubs—it was a rite of passage. Generations of golfers bought their first sticks, first polo, or first visor under those blue-and-white signs.
By 1986, there were 16 stores across California. That year, Roger’s son Steve bought out his father’s stake, eventually selling the chain to Worldwide Golf in 1993. However, the Dunn DNA, with its innovation, accessibility, and community, never left the building.
The Collection
Fast forward to today, and that legacy is stitched into this lifestyle collection. Inspired by old Hollywood elegance and Palm Springs leisure, the drop reimagines Roger Dunn’s classic blue-and-white identity into everyday essentials with a fashion-forward edge. The hoodies, tees, quarter-zips, and hats are street-savvy pieces that effortlessly move from Sunday brunch to an afternoon range session.
The collaboration with Sport Design Sweden sharpens the look with a modern lens that is both timeless and fresh.
More Than Just Gear
Roger Dunn has always been more than racks of clubs and rows of stylish polos. It’s the place where golfers have been gearing up and hanging out for six decades. This collection possesses that same energy, but distilled into fabric. It’s nostalgic, modern, and effortless, which is exactly how golf style should feel.
The Roger Dunn Collection is now available online and at 11 SoCal locations.