From bold colors to reimagined classics, this week’s fits went hard in Memphis. Whether it was Viktor Hovland channeling vintage J.Lindeberg vibes or Adam Scott showing us how to nail more generous cuts, the fashion scene at the FedEx St. Jude Championship was as hot as the Tennessee temps.
Viktor Hovland (J.Lindeberg & Puma Golf)
J.Lindeberg was a game-changer for golf fashion in the mid-2000s, and it’s one of the reasons I launched GolfThreads. The brand brought a rock ‘n roll edge to the fairways, combining bold, brash designs with a respect for golf’s traditional style. While argyles, chest-pocket polos, and plaid pants were already staples, JL reimagined them with a flair no one had seen before.
This week, Viktor Hovland brought back those same vibes that made J.Lindeberg iconic. His looks echoed the fearless style of Jesper Parnevik and Camilo Villegas from a couple of decades ago—bold color blocking, statement belt buckles, and vibrant hues. For that, Viktor was hands down the best-dressed of the week.
And after catching a glimpse of J.Lindeberg’s AW24 Collection, I’m convinced this is just the beginning for Hovland. The brand is once again reinventing the looks that once revolutionized golf fashion. I’d gladly wear every piece in the new collection—and probably will.
Adam Scott (Uniqlo & FootJoy)
Speaking of fashion renaissances, Adam Scott has finally shaken off his style yips and is back as one of the Tour’s sartorial leaders. As the slim-fit era fades, Scott has become the blueprint for how clothes with a more generous cut should drape. He’s proving that sharp tailoring is still very much alive in the #MoreFabric era.
Jason Day (Malbon Golf & Payntr Golf)
Jason Day’s Malbon outfits are getting all the buzz for bringing baggy back, but let’s not overlook the real MVP of his wardrobe—those shades. While J-Day keeps us guessing with his day-to-day looks, his sunglasses are a constant, and they just work. If it ain’t broke, don’t fix it.
Min Woo Lee (Lululemon & FootJoy)
As they say of Top Chef, “Please pack your knives and go.”
The PGA Tour season has come to a close for Chef Woozy, and we’re all worse off for it. No more hype videos, no more cooking school, no more swagger—at least until the new season begins. But looking back, Min Woo’s partnership with Lululemon left me wanting more. I was waiting for that big moment, but all we got were ABC Pants and basic polos. Sure, Chef Woozy’s natural swagger made the simple look spectacular, but I wanted more. Give us a Chef Woozy capsule collection, some pleats, or at least some standout content. Right now, he’s a thoroughbred being treated like a Clydesdale.
Denny McCarthy (Ben Sherman & Payntr Golf)
On the flip side, Ben Sherman is nailing it with Denny McCarthy. Of course, it doesn’t hurt that McCarthy keeps grabbing screen time as he climbs the leaderboards. He’s always impeccably dressed, and Ben Sherman’s designs hit the sweet spot—bold yet refined, with a nod to the brand’s retro mod roots.
Justin Thomas (Greyson Clothiers & FootJoy)
I’m loving the tipping on the banded sleeves of Justin Thomas’s polo. It adds a touch of vintage flair to a modern design. You won’t find JT wearing much that isn’t on the Greyson website, but I can’t track down this particular polo anywhere. Stay tuned—it might be part of an upcoming drop.
Billy Horschel (Ralph Lauren & FootJoy)
From Elvis’s blue suede shoes to an entire genre of music, Memphis has always had a strong connection to the color blue. And when it comes to Billy Horschel, you can count on him working some navy into his outfits. Some might even call him the ‘King’ of Navy Blue. What’s impressive is how he keeps it fresh, pairing navy with stripes, sophisticated prints, and a variety of complementary colors and textures.
Will Zalatoris (FootJoy)
After missing most of the 2023 season due to a back injury, Willy Z quietly put together a strong 2024 campaign. It’s great to see his ball striking—and his style—back on the Tour. Throughout the week in Memphis, he showcased polos from FootJoy’s new Manhattan Beach Collection. The palette of platinum greys, lake blues, and sunset oranges is perfect for a late-summer playoff run.