Earlier this year, Skechers Performance Division signed Matt Kuchar to a multi-year deal, which served as a shot across the bow to Nike and Adidas that the brand is all in on golf shoes.
SEE ALSO: Matt Kuchar signs shoe deal with Skechers
Many of the footwear brands design custom shoes for their staffers to wear at majors and team competitions, and Skechers has joined the act. It designed a Payne Stewart tribute shoe for Kuchar at the U.S. Open and has followed that up with some custom Ryder Cup kicks for Kuch — just another sign that Skechers is planning on strolling the fairways with the big boys.
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Skechers is also providing Team USA and Team Europe caddies with custom designed footwear sporting each team’s colors. The custom Skechers GO GOLF BLADE (not a golf shoe) features a waterproof upper to keep the caddies feet dry if the Scottish weather turns nasty, and features a Skechers GOrun 4 outsole, as many of the caddies prefer to wear running shoes on the course. These may be the first caddie-specific shoes I’ve seen.
Wives of the U.S. Ryder Cup Players will be provided with the brand’s Gowalk 2 Supersock footwear.