LOHLA SPORT is a brand that’s redefined the intersection of fashion and sport, and it has just dropped its latest collection for Autumn/Winter 2024 called “Londontown.” This isn’t your average golf apparel—think of it as a sartorial love letter to London’s unmatched style, combining sophisticated eccentricity with a playful edge.
A Tribute to London’s Fashion Icons
When we talk about London’s influence on fashion, names like Alexander McQueen, Vivienne Westwood, and Stella McCartney inevitably come up. LOHLA SPORT knows this well, and for its “Londontown” collection, they’ve drawn inspiration from these legends, layering in elements from heritage brands like Burberry and Mulberry. The result? A collection that’s as bold as it is refined—tailored, yet unexpectedly vibrant, much like the city that inspired it.
Style Stories from London’s Iconic Neighborhoods
Each capsule within the “Londontown” collection channels the energy of London’s most stylish enclaves, creating a sartorial map of the city’s best-dressed districts:
- Notting Hill (Available Now): Just like the area’s quirky boutiques and hidden gems, this capsule mixes vibrant lime with slate grey, and tops it off with a snow-leopard print. It’s bold, it’s daring, and it’s got just the right amount of edge.
- Mayfair (Available in August): Imagine strolling down Savile Row, where bespoke suits reign supreme. This capsule takes that luxurious vibe and spins it with navy and khaki houndstooth, trendy zebra patterns, and a splash of rose gold. It’s a look that’s as tailored as the district itself.
- Chelsea (Available in September): In Chelsea, it’s all about doing attractive things in attractive places, and this capsule delivers. Navy polka dots meet a deep monarch purple, crafting a look that’s both striking and impeccably chic—perfect for those who appreciate the finer things in life.
- Knightsbridge (Available in October): This is where high fashion meets haute attitude. The Player short sleeve top is cheeky and fun, while the debut Clubhouse Blazer adds a sophisticated twist for when the game’s over and the socializing begins.
- Richmond (Available in November): Inspired by the vibe of Ted Lasso, this capsule is all about turning grey days into colorful moments. With cruise-wear aesthetics and a playful spirit, it’s a reminder that fashion can—and should—be fun.
Beyond the Fairway: Fashion That Transcends
“London is a well-curated fashion paradise where tailored looks and creativity converge,” says Lisa O’Hurley, Founder and CEO of LOHLA SPORT. “The city is all about around-the-clock, versatile pieces taking ladies from the golf course to other settings with stylish ease.”
“London is considered a tastemaker capital where ladies dress to impress in hip, edgy and liberated yet refined and luxe ways,” says Rees. “Our colorful Londontown collection shows there’s so much more to its fashion than grey skies calling for trench coats, sunglasses and umbrellas.”
Core Collection Must-Haves
But it’s not just about the new drops—LOHLA SPORT’s core collection continues to set the standard for golf-lifestyle apparel. Take the Pippa long sleeve quarter-zip top, a nod to Pippa Middleton’s polished yet approachable style. It’s the perfect blend of performance and fashion, ideal for both on and off the course.
Other essentials include:
The Golf Fitness Pull-On Pant: This isn’t your average yoga pant. Thicker and more structured, it’s designed to be worn under skorts, with back pockets that keep it country club-appropriate.
The “Very Pant”: A four-way stretch pant with four pockets, available in a range of colors from classic navy to bold seasonal shades. It’s versatile, comfortable, and stylish—everything you need in a go-to pant.
Leading the “Golfleisure” Revolution
LOHLA SPORT is at the forefront of the “Golfleisure” movement—a trend that’s taking the fashion world by storm, much like Lululemon did with “Athleisure.”
As the leaves begin to turn and the air gets crisper, LOHLA SPORT’s “Londontown” collection is your ticket to cool weather style, whether you’re on the course or navigating the city streets. Because let’s face it: style should never take a backseat, no matter where the day takes you.